State Bank of India vs Icici

? STATE BANK OF INDIA. SBI Debt-Equity ratio : 12. 43 (march'12) A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings as a result of the additional interest expense. If a lot of  debt is  used to finance increased  operations (high debt to equity), the company could potentially generate more earnings  than it would have without this  outside financing. If this were to increase earnings by a greater amount than the debt cost (interest), then the shareholders benefit as  more  earnings are being spread among the same amount of shareholders.However, the cost of this debt financing may  outweigh the return that  the company  generates on the debt through investment and business activities and become too much for the company to handle. This can lead to bankruptcy, which would leave shareholders with nothing. The debt/equity ratio also depends on the industry  in which the c ompany operates. For example, capital-intensive industries such as auto  manufacturing tend to have a debt/equity ratio above 2, while personal computer companies have a debt/equity of under 0. 5. ICICI BANK LTD. ?ICICI Debt Equity ratio: 4. 23 (march'12) Which is the better bank? As we said earlier, SBI's government backing makes it the more ‘safer' entity. ICICI by itself does not have the reputation of good quality assets. But it is certainly striving to achieve the same. Both in terms of margins and returns, SBI has had an edge and will continue to have it in the medium term. Having said that investors must carefully weigh the future prospects of both the entities vis-a-vis their respective valuations before taking their pick. DEBT INSTRUMENTS IN INDIA.Debt Instruments are obligations of issuer of such instrument as regards certain future cash flow representing Interest & Principal, which the issuer would pay to the legal owner of the Instrument. They can also be said to be tradable form of loans. Debt Instruments are of various types like Bonds, Debentures, Commercial Papers, Certificates of Deposit, Government Securities (G secs) etc. The Government Securities (G-Secs) market is the oldest and the largest component of the Indian debt market in terms of market capitalization, trading volumes and outstanding securities.The G-Secs market plays a vital role in the Indian economy as it provides the benchmark for determining the level of interest rates in the country through the yields on the government securities which are treated as the risk-free rate of return in any economy. The reserve Bank of India has permitted Primary Dealers, Banks and Financial Institutions in India to do transactions in debt instruments among themselves or with non-bank clients. Debt instruments provide fixed return declared as coupon rate.Retail investors would have a natural preference for fixed income returns and especially so in the current situation of increasing volati lity in the financial markets. Now, retail investors are also showing keen interest in Debt Instruments particularly in the Central Government Securities (G-secs). For an individual investor G-secs are one of the best investment options as there is zero default risk and lower volatility in case of G-secs. SBI DFHI is a major player in G-Secs market and widely deals in other debt instruments also. STATE BANK OF INDIA: ) GOVERNMENT SECURITIES: (dates government securities-long term, treasury bills are short term) SBI DFHI Ltd. is a leading Primary Dealer in Government Securities. SBI DFHI Ltd gives investors an opportunity to buy G-Sec / SDLs / T-Bills at primary market auctions of RBI through its SBI DFHI Invest scheme (details available on website ). Investors may also invest in high yielding Government Securities through â€Å"SBI DFHI Trade† where â€Å"buy and sell price† and a buy and sell facility for select liquid scrips in the secondary markets is offered. ) TRE ASURY BILLS: SBI DFHI Ltd, is an active player in the both the primary and the secondary market for Treasury Bills with an impressive total outr. ight turnover of Rs. 7,892 crores. 3) Money market instruments : Commercial paper, Certificate of Deposit: 4) non-slr bonds like public sector undertaking (PSU bonds) or corporate bonds 5) Debentures ICICI: 1) Bonds (regular income, tax saving, deep discount bonds etc. ) 2) Unsecured Debentures 3) Commerical Papers 4) certificate of deposit LISTINGS: STATE BANK OF INDIA: NSE . CODE: SBIN BSE CODE : 500112 LSE CODE: SBID ICICI: NSE:  ICICIBANK,BSE:  532174, NYSE:  IBN STATE BANK OF INDIA: The declaration and payment of dividends is recommended by the Bank’s Central Board of Directors and approved by its shareholders. The Bank’s decision to declare a dividend depends on a number of factors including but not limited to its profits, capital requirements and overall financial condition. The Central Board may also pay interim dividends from time to time. All dividend payments are made in cash to the shareholders of the Bank. The Bank’s dividend policy is to declare dividends only at the conclusion of the fiscal year. ? ICICI ?

Effective Career Management and Planning Essay

For individuals career management is one of the important tasks which should be arranged in order for theme to be employable, and successful in their work and life. This essay introduces terms career management, career planning and explain how these two tasks are linked together. Subsequently it also explain how to effectively manage careers. Lastly conclusion and explanation will be given on who is responsible for managing careers, as well as who should plan individuals career to improve effectiveness. There is many ways to describe career management. As it is described by American Management Association it is a cycle of events that enables individuals and companies to achieve their goals (HR Focus 1999). Good management of careers would preferably put employees in most profitable and competitive situation for the businesses, at the same time employees are required to understand what skills will help them to improve and develop in order to achieve rewards from work and personal life. There are two different career managements: organizational and individual (De Vos, A et. all 2008). Organizational career management is set to improve workers effectiveness, this is achieved by findings what workers want and helping them in achieving the goals, at the same time selecting the employees who deserve opportunities the most, in order to motivate them. Individual career management is effort which individual puts to improve career aspiration, it is also very important that employees, while satisfying their personal goals, also satisfy the goals of the organisation. In changing economy of 21st century, people are not able to remain in only one job for the duration of their life. As Handy (1976) said traditional careers are not compatible with new organisation structures. It is also proven by Guest and Mackenzie (2006) that the number of the opportunities of work promotion decreased which would make it more difficult for the employees to move up the ladder in their organisation (Newell 2000). Due to the changes in the organisations, and the fact that employees are not able to work for one employer for the duration of their career, puts more responsibilities for managing careers on the employees themselves in order to achieve their life ambitions. Career management in today’s world requires people to learn continuously for the duration of their career due to increasing amount of technology being used in day to day work. To be competitive in the work, employees have to be current with new technologies and skills, which will increase their employability. Another very important skills employees have to develop are relationships with colleagues and competitors, which will help in observation how the industry is changing, to be modern and competitive in the workplace. Psychological contract is a mutual obligation of employees and employers, this obligation can include promises and expectation from both parties of the contract. Over the years Psychological contract has changed dramatically due to changes in the economy. Psychological contract no longer gives job security, and mainly focuses on short term financial relationship (Atkinson, 2002). These changes put more responsibilities on employees and demand from them to be highly skilled, and marketable. Career planning is a part of career management which consist of activities which lead to achieving career goals, as well as finding their strength and weaknesses (Orpen 1994). Tasks are associated with exploring people’s interests and abilities; it also should include identifying new skills people want to develop. Career planning also involves drawing action plans and making sure the plans are realistic. Planning is one of the tasks which are compulsory to remain employed and competitive in employment market. Planning of career must include variety of strategies carried out in order for the individual to be successful. In order to develop a career plan individual have to go through four steps: self assessment which helps people identify their skills and qualities, research which is design to introduce individual to job from inside, decision making requires individual to choose one of the options available, and lastly taking actions such as looking for jobs as well as keeping in touch with the people in the field (Zigelstain, T). Each of these steps is design to help individual find his ideal career based on skills and attributes of individual. Research conducted by Orpen (1994) shows that the employees who plan and use different tactics are more successful in their careers even if the tactics do not work. The responsibility of managing and planning the careers for individuals lies between the employers and employees, mainly because employment is seen as a relationship between these two parties. It is very important that there are different tasks assign to this two parties in order for them to work effectively. Then again career management on the organization side helps empl oyee become more successful, encourages workers to identify what they want, it also support self-development (Barnet & Bradley 2007). Involvement of the organisation in career management brings confidence to an employee which makes them feel their careers are better. Taking in the account the fact that in today’s world people will frequently change jobs- as indicated by Bureau of Labour Statistics 64% of individuals change job between 5 to 14 times in their life (Loretto 2010)- responsibility of managing career is principally placed on the individuals themselves. In the conclusion it is vital to saying that the career management and planning is very important in individuals’ career. Tasks associated with planning and managing help people to uncover their skills and attributes which then can be used in their career. Managing careers is broadly responsibility of employees, but in order for the employees to take the right steps in managing the career help from employers in form of various activities is needed. If the help from the organizations is not significant there will be only little progress made in managing the careers (Newell 2000). At the same time due to changes in economy and organizations themselves people have to take control in planning and managing their careers on their own in order to make career effective and gain benefits as well as satisfaction from work and personal life. Without participation in the tasks associated with planning and managing careers individuals will find it very difficult to find the precise occupation in which they will feel comfortable. Concurrently share responsibility of career management improves performance as well as increases benefit for organization and individuals. There will be help available from your employer in managing and planning career but before individual or graduates get job they should take control of their career and life.

Cancer

Cancer is a disease that affects millions of people worldwide. Hodgkin's disease (Lymphoma) is one of its forms. Lymphoma is essentially a type of cancer that begins in the lymphocytes (infection-fighting cells). These cells proliferate uncontrollably and are found in the lymph nodes, thymus, bone marrow, spleen and other parts of the body. When first diagnosed, information from tests is used to estimate a prognosis. This is often referred to as the extent of the lymphoma; staging is based on how much lymphoma there is in the body and where it is located. These tests are used to determine the size of the tumor, and if it has spread and where. After a proper diagnosis, a health team will then use the stage plan treatment. In order to diagnose, health team professionals look into the number of lymph node groups that have lymphoma; and if the lymphoma has spread to other areas of the body, including vital organs and tissue. The most common staging system for Hodgkin lymphoma (HL) is the Ann Arbor staging system. Normally, the higher the stage number, the more the disease has progressed. The first four stages are written in Roman numerals I, II, III and IV. During stage 1, lymphoma is in one group of lymph nodes, 1E: lymphoma is found in only one area outside of the lymph nodes (Lymph nodes with lymphoma are either entirely below or above the diaphragm) Stage 2: Lymphoma is in 2 or more groups of the lymph nodes, 2E: The lymphoma has also spread into tissue nearby, Stage 3: Lymphoma is found in both above and below the diaphragm, stage 4: The disease spreads completely and found in vital areas such as the bones, liver, lungs or cerebrospinal fluid. The Cerebrospinal fluid is a colorless, see through body fluid found in the brain and spinal cord. At this point the disease is usually fatal. This fluid serves a vital function in cerebral blood flow and autoregulation. The most common symptoms of this stage include confusion, other behavioral and personality changes, symptoms associated with pain and pressure within the brain (such as: Drowsiness, fatigue, nausea, vomiting, and headaches) losing eyesight and experiencing seizures may also occur. There is also an alphabetical category that divides HL. These letters may be added to the stage number: A- including no excess of sweat, weight loss, or fever. B- Inexplicable long-lasting fever, night sweats and weight loss. E- The lymphoma is found in tissue nearby the lymph nodes, commonly referred to as the ‘extranodal site' this is the involvement of the spleen, stomach, nervous system, lung, skin, bone, and Waldeyer's ring (which is the collection of lymphoid tissue surrounding the tonsils. S-The Lymphoma has fully spread to the spleen. X- Bulky disease spreads; it is essentially a larger version of the disease.On a day by day basis, research looks for better ways to stage and diagnose HL. Researchers are also trying to find ways to help doctors predict a more accurate prognosis (which, as mentioned above, is the probability rate that the cancer can successfully be treated and will not come back after treatment).Lymphocytes are one of the many white blood cells. They all have a different function. Their purpose is to fight disease and illness. The numerical ratio of lymphocytes to monocystesin in the blood may contribute to the prediction of a prognosis for different types of HL in various age groups. The use of this ratio helped doctors predict both progressive-less survival and overall survival rates. This ratio has also found that higher ratios of lymphocytes than monocytes are linked with better overall survival, especially in people younger than 60 years of age. Additional study is needed before doctors can use this ratio as a common tumor marker for predicting prognosis. Biomarkers are molecules found in body fluids and tissues. They determine whether there are molecules found in body fluids and tissues. They determine whether there are signs of a normal or abnormal process, or a disease. A biomarker is often used to see how well the body responds to treatment for a condition. Cells, tissue, genes, fluids, chromosomes and proteins are all biomarkers. Researchers study different biomarkers to try to find which ones are helpful at finding cancer or predicting prognosis and responses to treatment. A person with cancer usually contains abnormal amounts. For example, a protein may be found in higher than normal amounts or a chromosome that should be there is missing. At the present time, more than twenty tumor markers are being used to make cancer treatment-based decisions. Most tumor markers are concrete to one type of cancer, whereas others are related to several ones simultaneously. However some types of cancer don't have any known tumor markers yet. In order to better understand them, health specialists are looking at genes, proteins and other properties that could in prospect be used as tumor markers. This is formally known as tumor biobanking. Newly developing tumor marker tests can help doctors identify cancer earlier, improve prognosis and predict a more accurate diagnosis. By identifying targets for targeted therapy drugs, treatment can easily be chosen. They are part of the growing of medicine. Microarray analysis is a gene-based test that allows researchers to look at many genes at once. Analyzing many genes at the same time to see which are turned on and which are turned off is called gene expression profiling. This test can find genes that are turned on or off because of gene mutations or other genetic changes that may be related to a certain type of cancer. Doctors sometimes look at an entire gene or many genes together, along with DNA to see if there are changes. Gene-based tests differentiate healthy genes and genes that have been mutated into cancer cells. Genes are DNA pieces that tell each cell in your body what to do. Doctors can also use genes that are changed or mutated as tumor markers. Researchers have linked some genetic changes or mutations to cancer, but we are only beginning to uncover the full picture of which genes may or may not be involved. Researchers aspire to identify the best treatments and that more of them will be tailored to each person's cancer. A liquid biopsy, tests the blood or other body fluids for cancer. (called circulating tumor DNA) It looks for any signs of tumor in the DNA and in the blood and can be done on a sample of blood removed during a blood test. In a standard biopsy, a doctor removes tissue from the body with a procedure that usually involves surgery or a needle. Doctors then recommend treatments based on what this sample of tissue tells them about the cancer. A liquid biopsy is an exciting alternative to a standard biopsy. Researchers want to find out if using a liquid biopsy can find cancer as well as a standard biopsy does. Even if it can, a standard biopsy will probably be used for most people because it gives doctors a lot of useful information about the cancer. Although, having a liquid biopsy may be a good option for someone who isn't well enough to have a standard biopsy. A liquid biopsy may also be used if there isn't enough tissue to remove and test or if the tumor is in a place that makes a standard biopsy hard to do. A possible advantage of liquid biopsy may even be that it could provide information about the tumor that a standard biopsy can't. During a standard biopsy, only a small piece of the tumour is removed and tested. Tumor DNA that is circulating in the blood may contain different information that isn't seen on the tissue sample. A liquid biopsy may be most useful in looking for cancer that has come back as part of follow-up care after treatment has ended. Since tumour DNA may not be found in the blood right after treatment, it's best to test for tumor DNA a while after treatment is done. There's also a robotic biopsy that's supposed to remove cells or tissue to look at under a microscope. A robotic biopsy is often done by laparoscopy through five to six small surgical incisions. During robotic surgery, the doctor sits at a computer station close to the operating table, watches a monitor with live video and uses controls to move about three robotic arms that are connected to surgical instruments that remove tissue. Imaging is a way for doctors to find the exact location of cancer and to check for cancer that has spread. This Information from is used to stage cancer and help plan treatment. Imaging tests and devices, such as x-ray, MRI, ultrasound and CT scans, are a common way to zero in and confirm any diseases, including cancer. Imaging uses specific machinery and techniques to create images of the body's insides to see everything going on in it. Research has worked hard in developing new imaging tests and continues to study modern imaging tests to see if they can find better ways to diagnose cancer, predict prognosis and plan treatment. During virtual endoscopy (an imaging test that uses a CT scan to create images of the inside of an organ) A computer reflects a three dimensional picture of the organ from several images. Doctors can use this three dimensional view to look at the lining of an organ similar to the ways they would during a regular endoscopic procedure. The only difference is that no endoscope is inserted. Researchers are looking at virtual endoscopy as one of the more practical ways to diagnose and stage most cancers. Radiation therapy treats most types of cancer quite effectively. But like other treatments, it often comes with its side effects very much different for each person. This varies depending on the cancer type, location and the radiation therapy dose, and your health, really. This is the reason why it is always a goal to only use if essential. To lower radiation doses, many imaging tests, such as CT scans and x-ray, use radiation. Imaging machines that use high doses of radiation, such as CT and nuclear medicine imaging tests, are being used more often than they were in the past. So researchers are trying to develop better guidelines to protect people from medical radiation, such as using these tests only during dire circumstances, tailoring radiation doses to each person based on their height and weight so that as little radiation as possible is used, using other tests without radiation such as ultrasounds. It's crucial to keep track of how much medical radiation you are being exposed to. After a successful treatment, if the cancer comes back in the same place that the lymphoma first started, local relapse took place. It may also come back in another part of the body though. When HL relapses, it usually comes back the same way it was before. This means that a low-grade HL relapses as a low-grade lymphoma. But it is plausible for a low-grade to relapse as a high-grade. This is considered an aggressive type of HL and means the lymphoma has not responded well to treatment and is progressive. Widowed, sixty seven year old, Concepcion Salazar was a mother of seven and grandmother of ten. They were known to be a wholesome, united family that lived through most of their days in peace and harmony. It all changed for them during February of 2007 however. Suddenly life stopped and seemed like it would never be the same again. They were just told it was likely that their mother had cancer. Concepcion was known to be an optimist. She was religious to heart and very much believed in having faith and hoping for the best. But she couldn't deny the weight she was rapidly losing and the lumps growing all around her upper body, so it didn't take much for her to attend the follow-up of the original doctor's appointment that would lead to the news. The trouble was that she had been having problems for well over six months maybe a year, but all those problems could be put down to common ailments. No one ever believes something like cancer could happen to them. She had slightly swollen lymph nodes that weren't quite painful but uncomfortable. As for the weight, they figured she was still coping with her husband's passing from a few months before. During the follow-up appointment right after being sent off to Mexicali, Mexico for a blood test, Xray scan, and CT scan, the doctor right away appeared to know something was wrong. The Salazar family says she was amazing and gave them all the information they needed warmly confirming the news, all while trying to put everyone's mind at ease. They were told it was Hodgkin's Lymphoma, but to their luck it was highly treatable. The fact that they have been told the odds were in their favor was actually an amazing thing. This gave them a positive outlook on such an ugly situation which is really the best outlook and attitude anyone could have during cancer. She had a PET scan, to see where the exact location of cancer was and if it had spread and a biopsy to remove a couple of visible lymph nodes. This was accomplished by a small operation and a surgeon. On the fifteenth of March, they were given a proper prognosis and told she had Stage 2 of Hodgkin's Lymphoma. Treatment would consist of 6 months of chemotherapy. This was a twelve session treatment, which is essentially six four hour sessions of ABVD chemo every fourteen days. Depending on how it went, they said she might need radiotherapy after. Patricia, Concepcion's oldest daughter, says the appointment with the final results of the first treatment plan was the worst off them all. â€Å"It's a hit-or-miss, anticipated event where you're given all the facts and told all the things you never want to hear† She says it was when they first realized how much of a toll those six months had taken on all of the family. â€Å"You're overwhelmed by it all and just hoping that after this appointment, it will all be over† But of course, Concepcion never once showed any signs of distress or admitted the emotional turmoil amongst them, she realized she was sick but was quite stubborn! She never once complained about the pain, lethargy, loss of hair, never once refused to eat. In her mind she wasn't a victim of cancer, cancer was a victim of her! She was put into a two week steroid course with the purpose of strengthening her before the chemotherapy sessions started. They said it was a drag of a process, but to Concepcion's luck she always had one of her many family members keeping her company. The Salazar family happily look back and say they always tried to keep a positive ambience by trying to make hospital days, not just about the hospital. They'd go back home and have family gatherings and food, a solid family support system is one of the best medicines, they say. Concepcion had an interesting philosophy, when people asked her how she managed to always seem rather healthy and high on energy her response was always â€Å"the chemo experience is my experience, if I convince myself that I'll feel ill, I will† to everyone's surprise, she had no sickness or pain at all during her chemo. In fact, they hardly had to spend money on strong anti-sickness/pain medications. In the early days of the sickness everyone thought their lives had stopped, but they came to find out they still had their all-smiles mother that still interacted with her grandkids, prayed, made small-talk with random strangers. She was a beam of light to this world. Concepcion passed away on April 15th, 2008. About less than a month before, Mexicali experienced a 7.2 earthquake. Because of this, machinery used for checkups weren't working properly, and they missed her next appointment that would detect the cancer rapidly spreading. It had spread to her spinal and cerebral fluid, and she passed away in her sleep. In spite of her passing, Concepcion's story will always be an inspirational one. A positive attitude and support system goes a long way. Remember, we aren't victims of cancer, it's the other way around. Concepcion was lucky to have the people she cared about with her, but sometimes, even when you're with your loved ones, you might feel misunderstood and alone. People may miss the support they got from their health care team. This might be because many people have a sense that their safety net has been pulled away. It's important to actively look for emotional support in different ways. It could help you to talk to other people have or have had cancer, or to join a support group. Or, you may feel better talking to a counselor, church member, close friend, family member. There aren't a lot of support groups in my area, but there are in more prominent areas. There are also plenty online resources. Don't be afraid to seek for what it is you need. Cancer An essay or paragraph about their charity what it means to them, why it was chosen, or whatever they would care to say on the subject. Teens and Seniors at least 75 words. Helping people stay well, helping people get well, by finding cures, and by fighting back I have lost many 72%- program services: cancer research, [patient support, detection/treatment, prevention 28%- general, fundraising, advertising fight against cancer Cancer is classically defined as the uncontrolled growth of abnormal cells In the body. But, is feels like so much more than that to anyone who has experienced its sign of terror.To me cancer is defined as. Cancer goes far beyond sickness. I have lost many family members to different kinds of cancer such as heart, lung, bone marrow, and colon. I sometimes wonder if there was some way It could have been prevented. That is why my studio's charity of choice is the American Cancer Society or ACS. The ACS is dedicated to researching, treating, and preventing cancer In people all around the world. When a donation Is made to ACS 72% of the money Is put towards program services such as cancer research, patient support, detection/ treatment, and prevention.ACS devotes themselves to understanding cancer's causes, determining the best way to prevent It, and discovering new ways to cure It. Cancer produces malignant tumors which Invade, compress, and eventually destroy healthy tissue. Drinking excess alcohol, excessive sunlight exposure, smoking, and obesity are some of the bad habits we practice. Cancer can be detected early using different apparatus and tests like MR.. Scan, CT scan, Complete Blood Count (CB) and Biopsy. The earlier we detect cancer, the lesser symptoms we'll experience and the chance to cure this disease before It spread all over our body.

Retail strategy Essay Example | Topics and Well Written Essays - 1500 words

Retail strategy - Essay Example Further to him, these studies have noted some quite common traits among the existing entrepreneurs with respect to the need for complete achievement, the perceived locus of control and measure, are orientated toward initiative thinking and have a risk taking propensity in them. According to Beech, W (2001), an entrepreneur is driven by the need to create something new or build something tangible for others to follow. Also, entrepreneurs are described as human beings who are most of the times engaged in the creative destruction of products and services which exist. All in all, since new enterprises have low chances of success rates, an entrepreneur must also have considerable persistence if he/she is to attain the set goals. A crisis of management often arise when the entrepreneur fails to recognize that, running a large company which is stable is quite different from running a small growing company. This problem is often resolved by the entrepreneur leaving the organization and going to tart a new venture Another definition has it that, an entrepreneur is a person with the ability to see what others who came before missed. Further, he/she is a person who is able to make connections between things that others had not and are not capable of. He/she combines to work together to create that which had not existed before (Carey, C 2001). Often, the entrepreneur is not the one who actually creates the new goods or services, but he/she is the one who has the vision of how that idea can be transformed into reality for the benefit of everyone (Carey, C 2001). The entrepreneurs creativity is different from the creativity known. His/her creativity finds ways for the ideas which he/she has formulated to enter the market place as well as being of benefit to all of the society. Entrepreneurs in most cases reward those who came up with the new ideas in the first

Managing Change Essay Example | Topics and Well Written Essays - 2250 words

Managing Change - Essay Example This move would have resulted in the loss of 600 jobs in its combined workforce of approximately 4,200 employees from the two plants. For that year, annual production targets were also reduce from 70,000 units to merely 40,000. Global overproduction and a 17% slump in domestic sales for the second half of 1999 were the reasons cited by Mitsubishi for the downsizing. Mitsubishi officials also claimed that the decline in the value of the Australian dollar had made it too costly to import Mitsubishi components. The decision to downsize in 2000 followed the downsizing of already 300 production jobs for the company yet despite these decisions, profits for the company did not improve. As of December 1999, the company reported a $A 130-million loss, its worse in twenty years in Australia (Cook, 2000). In 1997, the Howard government suspended plans to end tariff protection for the car industry until 2010 due to pressure from car manufacturers and threats by Mitsubishi that it will wind-up production in Australia. This was initially regarded as guaranteeing job security for worker, but despite the existence of tariff protection, major restructuring and downsizing still continued in Mitsubishi. The reason is that downsizing is attributed not to the company's national performance but to a major global restructuring program announced by Mitsubishi in October 2000 to cut costs by $US 3 billion by 2001. The plan involved cutting 9,900 jobs from the company's international workforce of 88,800 over a span of four years. Of the 9,900 jobs to be cut, 1,400 of these are production and clerical jobs in Japan (Cook, 2000). Another factor that compounds to the company's problems is its debt of 1.75 trillion yen or $A 27 billion. Mitsubishi continues to be under pressure from Daimler-Chrysler, who has a one-third holding in the company, and the power of veto over Mitsubishi's board. Daimler-Chrysler is demanding Mitsubishi to take drastic steps to reduce its huge debt and that the company focuses its future investment in more efficient production plants in Malaysia and Thailand (rather than Australia) where there is cheaper labour and favourable local investment incentives (Cook, 2000). In addition to these problems, Mitsubishi is also burdened by a failed vehicle financing scheme in the U.S. and losses amounting to approximately $US 2.8 billion in 2003. Daimler-Chrysler, the majority shareholder for the company, also refused to give Mitsubishi a $US 6.5 billion restructuring package (Spoehr, 2004). In 2004, Mitsubishi released a restructuring plan and formally announced its decision to close down its Lonsdale Plant resulting in the loss of 650 jobs, including the reduction of 350 workers in their Tonsley Park assembly plant workforce (Spoehr, 2004). The

Optimal physical and mental health Assignment Example | Topics and Well Written Essays - 1000 words

Optimal physical and mental health - Assignment Example from the Centers for Disease Control and Prevention (CDC) shows that approximately 78.6 million of adults in the United States are obese that is 34.9%. Obesity in the United States became an epidemic and the second cause of preventable death. Also, medical treatment of obesity is highly expensive. For example, medical expenditures for obesity were 11.1 billion of dollars in 2009. Appropriate preventable and controlling actions of public medical health care systems may help to decrease the rate of obese people, save hundreds of dollars and increase overall life expectancy.(Ð ¡DC,2014) Formation of the appropriate community environment that promotes and maintains healthy food and beverage intake. Increase the availability of the healthy food that meet the requirements of communities; decrease the level of sugary beverage consumption, making clean and potable water available in different public places. The Nutrition, Physical Activity and Obesity Program (NPAO) is an example of state and local program that focuses on implementation of healthy nutrition and physical activity among Americans that helps to prevent obesity and other related chronic diseases. NPAO is a cooperative agreement between the Centers for Disease Control and Prevention (CDC) Division of Nutrition, Physical Activity and Obesity Program (DNPAO) and 25 health departments. The main purpose of the DNPAO function is maintenance of the healthy way of life that involve healthy eating, regular physical activity and reduction of increased obesity rate in the United States. DNPAO performs their main goals through development healthy child care centers, hospitals, schools and worksites; conduction of different investigations related to the obesity or other chronic diseases. DNPAO`s three main goals include: improvement of the dietary quality to decrease the rate of chronic illness and control healthy child development; in crease physical activity for people of all ages; reduce the rate of obesity through

Fatal Attraction Essay Example | Topics and Well Written Essays - 1000 words

Fatal Attraction - Essay Example This movie has gained importance for the psychological disorder reflected by Glenn close, where in she forces herself to get attached to the man involved with her. The abnormal mental disorder with Glenn Close is very clear in the movie as it was a psychological illness called Border line personality disorder. In this movie, this female character depicted symptoms like, impulsiveness, extreme anger ness, suicidal tendencies, instability with interpersonal relationship and fear of rejection. Borderline personality disorder is a mental illness in which the victim shows continue disturbance of personality instability, mood swings, identity crisis and self – image issues and prolonged thinking patterns. The person can remain disassociated from people and can bring about negative impact on oneself and to others to a great extend. This can bring over a disaster effect on the patient and can even turn fatal to people around them. The patient can have a distorted self image and can have uncontrollable mood swings and impulsive attitude which their loving ones can find strange and horrifying. The most of the symptoms of this disease appear in a person during adolescence or in the late adulthood. Clinical Features Reflected by Glenn Close The first symptom shown by Glenn close is her attempt to suicide, where in she tries to slit her wrist .This is a major clinical symptom of Border line personality disorder where the patient feel dejected and abandoned and tries to accomplish their goals by putting their lives on risk. The character is showing a sign of self harming which means that she is an advanced stage of border personality disorder. She is also getting obsessed with the man she had affair with, and is trying relentlessly to stalk him and his family. She is trying to harm his family members in order to take of her jealousy on them .This is a kind of mood swing which can get extreme in patients of border personality disorder. She is following the man she got involved everywhere, and this is a case of compulsion because of extreme mood swings. Moreover Glenn Close is sending a tape with abusive words to his family as part of her mental illness. She is also showing the splitting aspect where she idealizes Michael Douglas and demonizes his family. She attempts to kill his wife and kid which is indeed an atrocious act. â€Å" The phenomenon of â€Å"splitting† signifies an inability to reconcile alternative or opposing perceptions or feelings within the self or others, which is characteristic of borderline personality†(American Psychiatric,2001,pg.47). She has also identity crisis where she thinks she is being dejected and is forcefully tries to cling on to the Michael Douglas fro love and support. The female character also has extreme mood swings wherein she abuses the man and also tries to be nice at the same time. The Character and the Personality Disorder The character in the movie Glenn Close very clearly depicted the symptoms of Border personality disorder. She is not showing a normal behavior as she threatens the man she is involved with and is intimidating him to love her. She is also performing suicidal attempts which are a chronic symptom of border personality disorder. This could be mainly due to the aloneness experienced by the character in the movie. â€Å"Aloneness is experienced as a terrifying loss of self that the patient of BPD may defend against by action or by distorting reality†(Gunderson,2008pg.11). Glenn close her is showing fear of abandonment where the victim make desperate attempts to hold on to the failed relationship. She also loses control on her feelings and become impulsive very easily and attempts on self destruction and

The Importance of Proper Body Mechanics for Nurses Research Paper

The Importance of Proper Body Mechanics for Nurses - Research Paper Example 1).† In fulfilling their role and performing the services expected of them, which often involve patient handling maneuvers such as repositioning, lifting and transferring patients, nurses often sustain a spectrum of occupational injuries (The American Nurses Association (ANA), 2011). These occupational injuries amongst health care professionals are fairly common and are a cause of great concern not only for the individuals suffering from these injuries but also for the health care system as a whole, since these problems have significant economic implications in the form of work loss, compensations and recruitment and retention issues (Menzel, Hughes, Waters, Shores, & Nelson, 2007). This paper throws light on the different occupational injuries that are common amongst health care professionals due to manual patient handling and discusses their implications for the nurses and the health care system. Moreover, the main focus of this paper is on the importance of the use of proper body mechanics as a measure for the prevention of the aforementioned occupational injuries in order to reduce the incidence of these injuries and of the potential adverse outcomes that can occur as a result of these injuries. The scope of the problem: Manual patient handling is an essential component of the services that nurses perform and there is virtually no patient care specialty which does not require these services. This means that nurses are always at a risk of sustaining musculoskeletal work-related injuries, be they employed in any patient care specialty (Menzel, Hughes, Waters, Shores, & Nelson, 2007). Moreover, with the increasing prevalence of obesity in the society, the risk to health care professionals is even more due to the greater amount of weight being handled, because a greater proportion of the patients presenting to them are now overweight or obese (Menzel, Hughes, Waters, Shores, & Nelson, 2007). These work-related injuries have several implications both for t he nurses and other health care professionals but also for the health care system as a whole since they are not only a cause of significant morbidity for individuals suffering from them, but also pose an economic burden since they incur losses in the form of time off from work, burnout and recruitment and retention (Menzel, Hughes, Waters, Shores, & Nelson, 2007). It has been seen that each year, about 40-50% of nurses report having work-related back pain, making them rank the highest amongst all health care professional suffering from work-related injuries (Edlich, Winters, Hudson, Britt, & Long, 2004). Nurses have been found to have a 35-80% lifetime prevalence of back pain occurring as a result of the nature of their job which often requires manual patient handling (Edlich, Winters, Hudson, Britt, & Long, 2004) and approximately 12% of the nurses have been found to quit their jobs and give up their profession due to back injuries (Gropelli & Corle, 2010). Moreover, according to a report issued by the Bureau of Labor Statistics RN’s rank the 6th amongst professionals at risk of occupational injuries (The American Nurses Association (ANA), 2011). On the other hand, from an economic perspective the magnitude of the burden that this problem of occupational injuries posed on the health care system can be gauged from the fact that nursing personnel have been found t

Global Network Strategies (Geography of Transport Systems) Essay

Global Network Strategies (Geography of Transport Systems) - Essay Example However, this does not mean that regional and national centers will cease to exist. Some products still require a three-tier distributing that consists of regional, national as well as international centers. Network structure is adapted in order to meet the requirements of IFT demand. This can adapt numerous forms operating at various scales. There are various strategies employed in distribution networks. The choice of one strategy over the other mainly depends on the nature of the cargo and the environment it is operated from. They include point to point distribution, corridor structures of distribution, hub and spoke networks, fixed routing networks and Flexible Routing networks. This is usually used when there is need for satisfaction of specialized and specific one time orders. This often leads to the creation of empty return problems and less than full load. This structure requires minimal logistics but the efficiency is compromised. A good example of point to point network is the point to point transportation system. This system transports containers from one location to a second address. It consists of a transport channel, propeller, operator, numerous containers and an operative communication. The controller is configured to receive instructions for transport between the locations. The controller instructs the operator, who then communicates with the propeller. The propeller moves the cargo to move from the first location to the second. It is important to have a way to between two addresses by use of a channel type system with containers moving rapidly and directly between start points and finish points. It is also important to have a way of monitoring the movement of the cargo in the system and rerouting cargo should there be any delays arise in any section of the system as well as any other complications. Moreover, it is vital to have a system which can allow various container sizes. This is what point to point distribution network offers. The size of the containers can be selected. This helps in meeting traffic and cargo constraints. A system to transport cargo within various containers from the first address to the second consists of various tracks between these addresses to engage and support plurality of the containers. The invention of point to point transportation enabled cargo transportation by the use of containers. Corridor structures of distribution These usually help in linking services, like land bridge that connect container trains to seaboards, with high density agglomerations. Loading and unloading of traffic along the corridors can be done at local and regional distribution centers that act as sub hubs in the distribution system. This is especially applicable in large transport and logistics companies (Rodrigue et al, 2006). Hub and spoke networks These have come with high throughput distribution centers and the emergence of air freight distribution. These are in great favor of parcel services. This structure is only possible if the hub is capable of handling big amounts of consignments where time is important. It requires logistics that are extensive since efficiency comes from the terminal of the hub. A main distribution cente

Mongolia Tourism Article Essay Example | Topics and Well Written Essays - 1250 words

Mongolia Tourism Article - Essay Example The outcomes of the study were utilized in making recommendations to the Mongolian tourism authority on efficient targeting of its international tourism market and improvement of tourism services in the country. 2. A number of factors have influenced the growth of international tourism in Mongolia. The collapse of the eastern European communism system, poor economic conditions, forest fires and adverse weather conditions made international tourism in Mongolia to deteriorate between 1990 and 1997. Business activities brought tourists from China and Russia Federation across Mongolia and this led to a sharp improvement in Mongolian international tourism in 1998. Other factors that improved tourism in Mongolia include favorable visa regulations that enabled tourists to get visas at the Mongolian border. The National Tourism Board that was promulgated in 1995 helped market Mongolia as a favorable tourism destination. Businesspeople from Korea and Japan who worked in Mongolia spread news back in their home countries about Mongolia. The internet helped raise awareness about Mongolia, increased accessibility to travel advertising and reservations and made them less costly. The good impression that Mongolia created in its early Japanese and Korean visitors was another factor in the improvement of tourism in the country (Yu & Goulden, 2006). 3. Cognitive dimension is one of the constructs through which tourism satisfaction can be viewed. The dimension entails tourists’ experience with services. Tourists’ reaction to service performance is captured in the affective dimension of tourism. Systemic dimension of tourism articulates the disparity between the services that tourists expect and things that they get while on the ground. The cross-cultural dimensions of tourism emphasize the impact that cultural difference has on tourists’ perception of service delivery and quality. The dimension reckons that the difference between the

The Impact of Just-in-Time Production Practices Essay - 5

The Impact of Just-in-Time Production Practices - Essay Example In the contemporary environment of highly competitive business, innovative managerial practices become critical for increasing profitability without major capital investment. The paper would, therefore, focus on how the improvements in product flow and product quality would impact on firms’ sales and profit. Productive flow broadly defines the streamlined process of manufacturing goods and services that have minimal defects. Thus quality products are important product outcomes of product flow within a manufacturing unit that greatly facilitate in meeting the demands of the customers. The streamlining of the various interactive processes becomes intrinsic to the quality control mechanisms that significantly help lower the overall cost of production. In the contemporary times of cutting-edge competition, Juran (2000) asserts ‘all quality improvement occurs on a project-by-project basis and in no other way’. This is the foundation of quality assurance techniques and application which the organizations follow in order to meet the challenges of the time and maintain or increase their profit and sales. Byrnes (2003) asserts that product flow management is a powerful ‘profit lever that can increase earnings while raising customer service levels’. Thus, the organizations continuously make effort to identify factors and issues that would help produce the desired outcome with efficiency and unmatched proficiency. The various processes that can reduce time span and efficiently deliver results are adopted to increase profits through quality products that corroborate with the changing customers’ requirements. Small and big organizations like General Motors, Samsung, Sony, Ford etc. have all redefined their strategic goals to meet the changing equation of global business that primarily focuses on customers’ preferences and their satisfaction.

Thematic Art Review (Formalist) Essay Example for Free

Thematic Art Review (Formalist) Essay Visual arts which make use of unusual media and technique, such as collage or origami, tend to   both benefit from and be challenged by the medium and technique involved. A viewer is apt to react first to the medium and technique and perhaps, because of this, thematic or expressive ideas may be perceived as secondary to the impact of a given work. However, by contemplating given works, such as the   Origami NOW! collection of works at PEM, from a   more deeply considered point of view, the thematic and expressive elements of the work begins to overshadow the once-dominant aspects of medium and technique.    Finally,the alert viewer will realize that, in fact, a harmony of technique nd expression, media and idea has been reached in the most capably articulated works, while in less-capable works, a lack of balance restricts the viewer to a predominantly technical appreciation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For example, a piece from the Origami NOW! exhibition such as Eric Joisels Pangolin   is very effective at eliciting a response of admiration and even surprise of wonder at the technique involved in sculpting (or more properly: folding) paper into the shape of a convincingly realistic animal form which suggests an armadillo. On the other hand, although the animal offers a meaningful gesture, as though it is eating or drinking, the overall impact of the piece fails to gain any truly expressive or meaningful energy. It is simply a technically admirable piece.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By contrast, Joel Coopers Gemini, is a deeply expressive piece which evokes stone relief carvings in origami. The faces are, themselves, primitive and expressive, but the thematic impact of the piece is much deeper than the surface level facial expression of the pieces central figures. The piece derives important impact from its sub-text of transference: ancient stone to ephemeral paper, which makes a statement about human civilization and history and the ephemerality of human monuments, and arty itself, while simultaneously elevating the ephemerality of the medium and technique (origami) to a sympathetic relationship to ancient art and antiquity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yet another piece, Spike Sphere, by   Thomas Hull, straddles the line between expressiveness and technical precision without ever falling precisely on one side or another. In effect, Hulls piece is the most harmonious of those examples of origami on exhibition at PEM. The overt impact of Hulls piece is that of geometrical expressionism, using a complex geometrical shape to express theme. In my opinion, Hulls Spike Sphere is meant to represent no less than the entire human cosmos in a single figure of origami. I said human because the piece reflects a particularly human concept of wholeness as in other geometrical abstractions: globes, the atom, stars, galaxies and even some scientific models of the multi-verse.     Hulls figure is spherical and colored like a budding flower, but spiked suggesting pain, danger, emotional response. This precise configuration of human emotion and abstract form, coupled with organic coloring and an holistic gesture elevates Hulls piece to the highest levels. This work is a masterpiece which reveals the origami, as a medium, embodies much more than the stunned admiration for technique and cleverness associated with folding paper creatively and expressively.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The impact of placing such a diverse collection of works that all make use of a similar medium and technique shoulder to shoulder in an exhibition   like the Origami NOW! exhibition is to invite the viewer to explore the full range of capacities that a medium and technique have to offer. From simple constructs which showcase technique over thematic expression to thematic all driven pieces which test the boundaries of the associated techniques and medium, the   Origami NOW! exhibition is superbly put together and dynamically stimulating for those viewers patient and perceptive enough to gauge the full impact of these   richly imaginative works.

Consumer Responses to Sex in Advertising

Consumer Responses to Sex in Advertising Abstract: This study analyses the Chinese and British consumers responses to sexual content in advertisements, the advertised brand and consumers buying intentions towards the brand. Focus groups will be the principle research method used in this study, totally 32 Chinese and British participants (including 16 male 16 female) will attend the focus groups discussion. The purpose of this study is to examine the differences in the effect of sex appeal on advertising and brand evaluation between Chinese and British consumers. This investigation will also explore whether gender or product involvement will have any significant relationship with consumers attitudes regarding different sex appeal ads. Rationale for the research Advertising is an important global marketing strategy, it is important for managers to know whether they can use standard advertisements in each of the places where their brands are sold or whether they need to à ¢Ã¢â€š ¬Ã…“localiseà ¢Ã¢â€š ¬? the advertisements my modify them to adapt the local cultural. The appearance and popularity of using sexual appeals in advertising has become a serious issue in the last 50 years. When using sex in international advertising, it is important to figure out whether sex appeal could be adopted cross national. Whether the effect of using sex in commercials is vary by country and cultural background. The main goal of the present study is to examine how the effect of sex contained advertising and consumers attitude toward these advertising and associated brand vary in different cultures by comparing Chinese and British consumer responses. There are many differences in social systems, cultural backgrounds and marketing and economic approaches betw een these two countriesChina is considered one of the largest developing countries in the world which has made it a target market for manufacturers from around the world in recent decade, whereas the United Kingdom is a highly developed Western country and is one of the main exporters to the Chinese market. The overall research objectives were defined as follows: 1. Fill the existing Gap in Chinese Research into Sex and Advertising Compared to the British regulators of the 1990s and early 2000s (Independent Television Commission, Broadcasting Standards Commission and the Radio Authority) which carried out a number of studies into the consumers attitude and responses toward sexual content in advertisements, the study in this area in China has been rare. One of the purposes of this research is to gain a comprehensive understanding of Chinese consumers responses of sex appeal advertising; what are the responses of Chinese audiences when they are exposed to sex appeal advertising? Does sex in commercials sell for Chinese consumers? This study could help the managers who targeting Chinese market understand the attitude and responses of the specific type of sexual content in advertising. This study will also investigate the specific type of sexual appeal which might cause public offence. Recognizing the audiences attitude and acceptance of specific sexual content in advertising might increase the effectiveness of usi ng sex appeal in television in Chinese market. 2. To understand the differences and similarities of consumer responses exist in both countries. Through a comparison of British and Chinese consumer responses, the difference and similarities that exist in these two countries will be outlined. This work will contribute to the understanding of how sexual appeal work differently by countries and by genders. Research Questions RQ1. What are the key differences in responses toward sex appeal advertising, brand, and buying intention between Chinese and British Consumers? RQ2. Whether gender is a significant variable in consumer responses to sex contained advertising? RQ3. Whether product type is a significant variable in consumer responses to sex contained advertising? Literature Review The definition of sex in advertising Since the 1800s, markets and advertisers have used sexy words and images to sell certain products. Along with the emergence and popularity of sexual advertisements, numerous studies have been carried out in this field. American social scientist Byrne (1982) deemed that sexual advertisements are a type of advertising with ascribed sexual meaning. Courtney and Whipple (1983:p.103) defined sex in advertising as à ¢Ã¢â€š ¬Ã…“sexuality in the form of nudity, sexual imagery, innuendo, and double entendreà ¢Ã¢â€š ¬Ã‚ ¦ employed as an advertising tool for wide variety for products.à ¢Ã¢â€š ¬? As noted by Gould (1994), sex in advertising is typically visual (physically attractive models, depictions of sexual behavior with partners or alone) but can also include verbal innuendo and explicit copy. In 2001, Reichert et al. cited that in the context of advertising, sex has been general considered as a tool of persuasion to draw attention to certain products or brands. By its very nature, advertising is a form of persuasion communication. (Thorson, 1990), As such, sex could be used to as persuasive message to promote products and brands. In 2003, Reichert pointed out that sex in advertising can be thought of as a sexual appeal that involve many factors and forms such as nudity, physical attractiveness, sexual behavior and double entendre (Reichert, 2003). Whatever presentation of the sex, the important underlying conceptual commonality is that the information evokes sexual thoughts and feelings in the viewer (Reichert, 2003: 234). Does sex sell? The previous study indicated that with sexy illustrations advertising can effectively grab consumers attention and improve recall of the commercial message. Sexual appeals have been shown to be more attention. Marketing researchers in this area investigated reactions of individuals to certain sexual appeals in advertising and explored reveal how sexual stimuli evoke reactions in individuals, and how these reactions may influence consuming behaviors. The goal of an advertisement is to promote products or services in an effective manner to attract the most people. If an advertisement cannot grab peoples attention, then it cannot affect their likelihood to buy that product. Thus, advertisers seek to make their commercials noticeable to their audiences. Consequently, marketing studies in this area often investigated whether marketing effectiveness of sexual advertising is improved by comparing audiences attentions between sexual and non-sexual advertising. In other words, these studies try to find whether sex appeals could increase the chance for ads for grabbing consumers attention then arousing their buying intention. The impact of sexual appeals on brand name recall and brand evaluation are also important themes in this field. Berceid and Walster (1994) investigate the power of the physical attractiveness. They found attractive people are usually rated as more desirable, respectable and influential than less attractive people. This psychological evidence on the power of physical attractiveness supports the potential commercial value of using sexy models to promote products in advertising. Alexander and Judd (1978) found that nudity and erotic content in ads can increase consumer attention to an advertisement but not necessarily enhance the brand recall and brand evaluation. In the study carried out by Marilyn et al. (1998), sexual appeals have been found to be more attention-getting, likeable, dynamic and more likely to increase a consumers interest in the topic than were nonsexual appeals. The previous research shows that with sexy illustrations advertising can effectively grab consumers attention and improve recall of the commercial message. Sexual appeals have been shown to be more attention. However, sexual appeals that are attention grabbing can also fail to enhance brand recall and brand evaluation of advertising. Many studies found that brand recall from non-sex-containing advertising is higher than that from adverts that do contain sexual content (Steadman 1969; Alexander Judd, 1978; Courtney Whipple, 1983). Individual Difference and Product Type Previous study indicated that individual differences of consumers and product type promoted in ads should be considered when predict the effectiveness of using sexual appeal in commercials. The gender differences and different cultural background of consumers could impact their attitude toward sex contained advertising, moreover, the different product type promoted in sex appeal ads could influence consumers attitude as well. Male and female represent distinct differences when they were exposed to sexual content. Men showed more tolerance of sexual theme and content, meantime, their attitude toward sex appeal ads itself and associated brand were more positive than their women counterparts (Steadman, 1991). In 2004, Pope et al. considered gender differences as an independent variable of impact on consumers attitudes toward sex appeal advertisements. The finding indicated that compared to males, female consumer were more tended to responses positively to mild sexual appeal in adverts. The cultural background is another important capricious in consumer responses to sex appeal ads. People from different countries have distinct attitudes and opinions of sexual content contained in commercials. The research shows that in continental European countries, such as Denmark, Germany, Italy and France, consumers generally showed tolerance of nudity in advertisements (Frith Mueller, 2003). In fact, according to a focus groups survey launched out by Tissier-Desbordes and Manceau (2002), French women typically regard female nudity and sexuality as aesthetic rather than sexual and erotic appeal. Wheras, Fetto (2001) carried out a public opinion survey in the U.S. focuses on peoples opinion toward sexual image in print advertising, majority people express that they do not like much sex in print ads and will boycott products which applied sexual appeal to promote. Meanwhile, compared to the U.S. consumer, British consumer showed an even stricter attitude toward female nudity in commercials (ITC, 2003). The previous research also indicated that influenced by traditional social and cultural values, people who live in countries in Asia and the Middle East tend to be more conservative than the US and Europe with respect to sexual content in adverts ( Frith Mueller, 2003). In addition, people were more likely to accept products and have positive attitude toward brand when they could see clear congruence between the products and the sexual content. Beauty and personal care products could easily be associated with sexual content and so increase the recall and acceptance among audiences (Gunter; 2002; Cheng, 2002). When consumers could not found clear relationship between the product type and sexual content they were more easily to be offended and harm the brand evaluation. The Sexual Content Might Cause Public Offence in Britain and China In Britain, IBA (Independent Broadcasting Authority) carried out a serious public opinion surveys in 1980s. This work was concerned, especially, with the publics acceptance not just of sexual treatments in advertising, but with the advertising of products that were associated directly or indirectly with sexual matters (Independent Broadcasting Authority (IBA, 1988). The finding shows people find advertisements that featured sexual matters or promoted products for personal hygiene deeply offensive, only 16% audiences admitted that they had been offended by advertisements. The greatest source of these offensive advertisements is related to nudity or sexual content. The majority of audience (70%) said they would not feel embarrassed by watching sanitary protection products on screen. In a later survey, more than 1,1000 UK television viewers were asked if they had ever been offended by television advertisements in this study. Most people expressed they did not think AIDS, contraceptives or condoms advertisements would cause offence. However, majority of British Viewers felt uncomfortable when faced by advertisements for homosexual advice services and Homosexual related products. In 1994, ITC research comprised focus groups and depth interviewer to investigate audiences attitude toward different degrees of nudity in advertising. The finding indicated that nudity was regarded as more acceptable when it was relevant to the product and appeared after 9 pm. The data of focus groups revealed that the suggestive and partially nude seems to could be accepted by audience in any time, semi nude and back nude could be accepted after 9pm, full-frontal nude and sexual intercourse imply or explicit scenes were unacceptable by audience (ITC 1998). In 2004, British researcher Andrea and Lloyd carried out a focus groups survey to examine the consumer attitudes towards female nudity in advertising. The data from focus groups that consumers are more accepting of female nudity in adve rtising when they see a clear congruence between the sexual content and the product, message or positioning. There have been many fewer public opinion surveys on sex contained commercials in China. The only substantial studies we have located are that conducted by Cheng in Hong Kong in 2002. This survey used questionnaire which aimed at identifying what kind of advertisements consumers find offensive. The finding indicates that commercials promote contraceptive products were considered as more offensive than ads about female and males underwear. This study also pointed out that whether an audience will feel offended by advertising on the appeal than the product itself. Relevance to my study The review of previous research may contain clues about how specific aspects of advertising can exert effects on consumers. It provides useful inputs to methodology. The review of previous studies in this field could help to understand that how consumers responses to sex appeal should be studied and analyzed. Three important elements, attitudes towards the ad, the brand and buying intention were adopted for testing the effectiveness of sex appeal in this study. The review of relative gender-role stereotyping studies offers the theoretical basis for examining the men and womens different attitudes when they were exposed to sex contained advertisement. In addition, the previous cross-national comparison work, especially those compare sexy advertising in western and eastern cultural context, offers more detail what we already know about cross-national comparison into consumers responses to sex appeal advertising. Methodology Given the nature of my project, qualitative research approach would be the best way to fully tackle the research questions. This paper will apply focus groups to examine peoples attitude and opinion toward sex in advertising. It also tries to explain the differences existed in the Chinese and British consumer towards sexual appeal advertising. Participants For focus groups, Chinese and British participants will attended in group session to discuss their opinion and attitude toward sexual appeal in advertising base on their individual experiences. In total, 32 participants will take part in this study and were divided into 4 groups: Chinese females, Chinese males, British males, and British females. All participants are university students in LSC. Procedure Each of group would be asked to watch several advertisements contained different level of sexual content. Some advertisements only contain mild sexual content such as soft kissing, embracing, and suggestive nude), others contain high level sex appeals such as half nude, making out and sexual intercourse implied). The product types promoted in those sex contained ads are varying from beauty and personal care stuffs to electronic products. After that, participants would answer questions regard to their attitudes toward ads itself, brand and buying intention, and each participants will be required to discuss the question with others. Focus group will run for around 90 minutes. All discussion will be taped for data analyzing.

Reckitt Benckiser And Its Market Global And Bangladesh Marketing Essay

Reckitt Benckiser And Its Market Global And Bangladesh Marketing Essay Reckitt Benckiser is a global leader in household, health and personal care sectors and one of the fast growing multinationals. Their success is led by a dynamic and talented team around the world. They believe in improvement through continuous innovations. They have some products which they mark those products as powerbrands. RB is operating in 60 countries and their products are available in 180 countries. In Bangladesh RB is operating over a decade and became the most successful company in their brand category. .Though Reckitt Benckiser around the world has taken certain programs as part of their social responsibility but still they are need to invest in Bangladesh keeping in mind the social context. RB is committed to environmentally sound and sustainable business. . Reckitt Benckiser has seven outstanding department that has enhanced the performance of the organization. Reckitt Benckiser is successfully operating over a decade in Bangladesh, a small country in Southeast Asia, with their famous brands like Dettol, Veet, Lizol etc.Bangladesh has always been a potential market for both local as well as multinational organizations because of its huge population and their vigorous buying behavior. Reckitt Benckiser is dominating the market significantly on some of their respective products category. Introduction: Reckitt Benckiser successfully operating as a global leader in household, health and personal care sectors for more than a century. It is listed on the UK stock exchange and rank 23rd in the FTSE 100.The business house has some powerful brands like- Finish, Vanish, Dettol and Veet in their basket that have successfully made a strong mark around the world in the same category of products they compete with. Reckitt Benckiser is now successfully operating in no fewer than 60 countries and most significantly their products are sold in 180 countries.RB has a very talented and pro-active team worldwide that consists of 23000 personnel. Reckitt Benckiser believes in providing better solution in household, health and personal care products to their consumers through constant innovation. They also believe in looking into those little things that drive people in everyday life. And they promise to continuous focus on their powerful brands with innovations in these categories. They also promise to delight their consumers through empowering them with solutions to their everyday problems. Reckitt Benckiser is successfully operating over a decade in Bangladesh, a small country in Southeast Asia, with their famous brands like Dettol, Veet, Lizol etc.Bangladesh has always been a potential market for both local as well as multinational organizations because of its huge population and their vigorous buying behavior. Reckitt Benckiser is dominating the market significantly on some of their respective products category. Background: In my assignment I choose Reckitt Benckiser to discuss on their business operation as a whole in Bangladesh.Bangladesh,a country of southeast Asia with 160 million population ,has a good business environment for both local and multinational organizations. Bangladesh is mostly a plain land with some picks and valleys in the north east side.It also have a remarkable river network across the country. One single language and a rich culture make the country a business hub for any marketers.Reckitt Benckiser Bangladesh Ltd has made remarkable footstep in the country with their leading brand and competitive nature. Reckitt Benckiser Bangladesh has a glorious history of several years in marketing their brands in a very congenial atmosphere. The talents of the employee, their sincerity, honesty. proactiveness, hard work and utmost dedication has brought success. The friendly environment gave each and every employee the motivation to show their true capabilities on the different sectors they have worked in. The business is made up of seven distinctive functions.We will give the employee the chance, freedom and motivation to work in any sector they wish. Reckitt Benckiser has seven outstanding department that has enhanced the performance of the organization. Sales We can proudly say that our sales has been excellent and efficient which is the most vital part of our business. We have increased our revenue, market share and had a rapid business growth. Business planning has been our main strength and store sales has been flawless. Our teamwork has been excellent which we have shown both locally and globally in our own cultural environment.. . MARKETING Reckitt Benckisers marketing approach has always been the satisfaction of customer. Each and every marketer needs to meet the demand like the needs and wants of the customer then they solve and have the perfect solution. Each company of every country has its own brand portfolio and our company wants to globalize our brand for customers all over the world, We are giving priorities to our 17 global brands. All marketing teams are working very closely to create a powerful brand and taking into account all the global marketing activities. Research Development R D is very important for our future. Without it our future is uncertain. Our marketing concepts transfer our products into one of the bestselling products. More than 40% of Reckitt Benckiser revenue has come from its unique products over the last two to three years. Our five global R D centers are Hull, Montvale, Mira, Ludwigshafen and Sydney, and we have smaller R D centers all over the world. We have got scientists, chemists, engineers and fragrance specialists who gave their main focus on the customers. It is divided into three main groups. The first one is New Technologies a global team that anticipates the future needs of the customers and creates new technology to make the solution. The second one is Category Development, which works very closely with marketing to launch new products within two to three years. The last one is Scientific Services, which is formed of domestic and provincial teams center of attention on products launched and in the existing market. This group utilize its scientific skill for a variety of projects, to develop a new taste alter to deliver a squeeze lowering expenses. SUPPLY CHAIN The supply chain covers everything starting from raw materials to be converted into finished goods. Things happen radically, Reckitt Benckiser always moves ahead of the time. They react very fast to changes, very much sophisticated global supply chain treasured by the business. They provide to on the whole business plan by sustaining their category plus the area. They increase their revenues. They always make gross margin extension plus the upgrading of cash management. If this was not sufficient they guarantee the quality of service and innovative values in no way fall. Their operations of supply is really globalized, in spite of bind supply network leaders. Challenge always lies in getting the perfect goods to the right place at the correct cost. INFORMATION SERVICE Information Service is vital for the triumph of every kind of business function giving them competitive advantage in ensuring protected, international, strong information and data processing systems are set up. Generally, they demand creating a technological landscape lively enough to deal with changes and capable of being effective in business. FINANCE Almost 800 finance professional diagonally the earth is generally separated into confined and universal teams. Regard as our net revenues in 2008 were over  £5 billion and you can get a sagacity of the range at which we labor. Each country in which we function has a confined finance purpose. In the meantime our worldwide finance function is based at Global HQ in Slough, UK. Together, those finance groups work on all aspects of finance from tax forecast to cost forecasting to make sure we convey highest investor worth. We pressure and determine business presentation crossways the full assortment of assessment drivers. We also have the accountability of safe and sound statistics reliability and conformity right through the organization. HUMAN RESOURCES We effort to sense of balance equipped and tactical Human Resource goals transversely the commerce and throughout the world. The worldwide approach always comes first, and the principal spotlight of our Human Resource professionals is Endowment Maturity. We aspire to make sure that our inclusive pipeline of sky-scraping calibre, globally itinerant people are well positioned and well equipped to distribute for the commerce strategic. Searching people of the precise eminence is no straightforward task, and so modify recruitment is a high precedence for HR in the majority markets. In the past people are aboard, we split the accountability for upward their careers through guidance, progress and sequence scheduling. Were the drivers of Reckitt Benckisers appealing and unique traditions and so we require escorting throughout soaring contact behaviors. To conclude, we also signify the advantage of our people manufacture persuaded every person enjoys flaxen management at every stage of the dealing. Reckitt Benckiser in global action: Environment Reckitt Benckiser is devoted to environmentally resonance and sustainable business See how Reckitt Benckiser is foremost its peers in the most up-to-date Sustainability Statement . Carbon 20 is Reckitt Benckisers pioneering programme to cut its goods entirety carbon trace by 20% by 2020. Our Home Our Planet shows clients how they can help to decrease the total carbon footprint of the harvest they use. http://www.ourhome-ourplanet.com/ Community Find out how Reckitt Benckisers is fervently committed to delivering results in social liability. Do Something Big! is a major new proposal with Save the Children. Find out more Altitude with Attitude! shows how Reckitt Benckisers high achievers used the same drive that fuels the business to overcome the Himalayas and raise  £270,000 for Hoard the Children. http://www.rb.com/Our-responsibility/Community Benchmarking RB takes part in the key benchmarking indices for corporate responsibility, sustainability and the environment: SWOT Analysis: Swot analysis has always helped an organization to judge their performance in the same competitive market. Here we will like to make an assessment through swot analysis. Strength: Reckitt Benckiser Bangladesh is considered as one of the major multinational company.It has a strong brand portfolio that has outperformed the competitors in most of the category of products. Moreover it has some best performing departments that has raised the company image worldwide. Weakness:In my the company has some drawbacks on marketing their products in Bangladesh due to small amount of communication program. Though they are performing well but it could be even better. Opportunity: Bangladesh is a huge market with 160 million of population and passionate for spending good amount of money to raise their life style. Moreover it has a very positive atmosphere for the business. Threat: Treat is common phenomena for every organization and RB is not outside the line. Threat can be of two type internal and external threat. I feel RB might have experience political, legal, cultural threats.  »Ã‚ ¿ PESTEL ANALYSIS: This is an updated form of pest analysis sometimes known as STEP. PESTEL stands for Political, Economic, Social, Technical, Environment and Legislative. It is a strategic planning technique that provides a useful framework for analyzing the environmental pressures on a team or an organization. Political Regulators Politicians Socilal cultural change expectations demographics family change Team or Organization Technological Economic world trends Bangladesh trends industry trends Environmental cost implications public opinion sites and locations Legislative Bangladesh legislation A PESTEL Analysis can be particularly useful for groups who have become too inward-looking. They may be in danger of forgetting the power and effect of external pressures for change because they are focused on internal pressures. You can use this technique for a large or a small group activity. Scenario Planning: Scenario planning is a model for learning about the future in which a corporate strategy is formed by drawing a small number of scenarios, stories how the future may unfold, and how this may affect an issue that confronts the corporation. Royal Dutch Shell, one of the first and leading adopters, defines scenarios as follows: Scenarios are carefully crafted stories about the future embodying a wide variety of ideas and integrating them in a way that is communicable and useful. Scenarios help us link the uncertainties we hold about the future to the decisions we must make today. https://zeniahospitality.com/Scenario_Planning.html The scenario planning method works by understanding the nature and impact of the most uncertain and important driving forces affecting the future. It is a group process which encourages knowledge exchange and development of mutual deeper understanding of central issues important to the future of your business. The goal is to craft a number of diverging stories by extrapolating uncertain and heavily influencing driving forces. The stories together with the work getting there has the dual purpose of increasing the knowledge of the business environment and widen both the receivers and participants perception of possible future events. The method is most widely used as a strategic management tool, but it is also used for enabling group discussion about a common future. https://zeniahospitality.com/Scenario_Planning.html Typically, the scenario planning process is as follows: Recognize people who will put in a wide range of perspectives Widespread interviews/ seminar about how participants see big shifts coming in civilization, finances, politics, technology, etc. Huddle or group these views into associated patterns Group draws a list of priorities (the best ideas) Sketch out irregular pictures of the future based on these priorities (stories, rough scenarios) Further work out to comprehensive impact scenarios (establish in what way each scenario will concern the business) Recognize early warning signals (things that are indicative for a particular scenario to unfold) observe, appraise and review scenarios Some traps to keep away from in Scenario Planning: treating scenarios as forecasts constructing scenarios based on too simplistic a difference, such as optimistic and pessimistic failing to make scenario global enough in scope. failing to focus scenarios in areas of potential impact on the business treating scenarios as an informational or instructional tool rather than for participative learning / strategy formation not having an adequate process for engaging executive teams in the scenario planning process failing to put enough imaginative stimulus into the scenario design not using an experienced facilitator. https://zeniahospitality.com/Scenario_Planning.html Five Forces Analysis: Threats of new entrants Bargaing Bargaining Power of power of Suppliers buyers Threats of substitute products Threats of substitute products Competitive Rivalry Threats of new entrants: Any business organization always feel threat from new entrants in the market so as Reckitt Benckiser feel the same worldwide. Bargaining power of suppliers: In the modern world the manufacturer does not hold ultimate power like before and now the suppliers enjoy the power to bargain. Bargaining power of buyers: Now a days the buyers or consumers are the king in the modern business concept and they also enjoy the bargaining power Threats of substitute products: There is another threat that a company feels and that is when the substitute product come into the market. Competitor Analysis: Reckitt Benckiser in Bangladesh is leading the market in their respective brands while the other marketers are not in close competition. For example dettol is being considered the preferred brand in antiseptic category. Another brand called Lizol is tremendously growing brand in floor cleaning agent and most surprisingly this brand is just a year old in Bangladesh market. Thus Bangladesh has been proved to be a better market for them where competitors are less threatened to them. Recommendation: In consequence to the overall information analysis I have recommended some suggestions for the Reckitt Benckiser As the people started thinking of one world concept,so the understanding of the global market is very important for any business Clear understanding of cross boarder culture, religion etc Technological enhancement has created a new dimension in consumer taste and preferences Innovations can create a new demand Keep eye on creating a stronger bond with the consumer Know your strength and weakness and act accordingly Confront the threats and take corrective measures Should have concentration on the relationship between the company and employee Business is now more socializing rather than making profit, so CSR would be an ideal act. Conclusion: In this assignment I have discussed so many points on Reckitt Benckiser and their business phenomena around the world. In Bangladesh Reckitt Benckiser has made a remarkable step in the business world. Bangladesh is always a better place for any business. Though Reckitt Benckiser around the world has taken certain programs as part of their social responsibility but still they are need to invest in Bangladesh keeping in mind the social context. RB is committed to environmentally sound and sustainable business. . Reckitt Benckiser has seven outstanding department that has enhanced the performance of the organization.Reckitt Benckiser has a phenomenal team worldwide who are continuously stretching their arms in achieving the goal of the organization and helping in improving the lifestyle of the people around the world. Thus Bangladesh has been proved to be a better market for them where competitors are less threatened to them.

A Zipper For Pee-wee Herman :: essays research papers fc

A Zipper for Pee-Wee Herman Leaders in childrens television are and always have been concerned about what programs actually make it on the air. Most early programming for children of school age in the 1950's was the western program. Another type was the science-fiction thriller which tended to be based on hero's from the radio, comics, and films. However, a favorite of the youngest audience was the children's equivalent of the variety show. This usually contained circus, puppet, and/or animal segments. "Super Circus", which aired in 1949, consisted of music, circus acts, animals, and of course, clowns. In 1952, yet another type of program came about which reached a very similiar audience as the circus variety shows. It was called "The Ding Dong School". The Ding Dong School offered the conversation, low-key instruction, commercials, and entertainment of Miss. Frances, a professional teacher. With the help of these types of shows, a new genre was born. Children's television which was a mixture of songs, education, fun, and a whole lot more. In 1969, the first airing of "Sesame Street" took place. Sesame Street had programs which were sponsored by different letters of the alphabet or numbers each day, and relied on very short, animated cartoons with live and puppet segments which kept the interest of preschool children. The show was an instant outstanding success, and still broadcasts today. In 1970, "Mr. Roger's Neighborhood" was born. Mr. Fred Roger's used puppets and music to teach patience and cooperation, while providing guidance to help children cope with feelings and frustrations. Mr. Roger's land of makebelieve's handpuppet characters interacted with humans in the mythical kingdom of King Friday XIII. There, the puppets and humans would deal with their feelings and emotions as they solve typical, everyday problems. This new genre of programming was a sensation. The children loved it, and the parents approved of it. During the following years, many new shows came about which still fit this genre. In the year 1986, yet another show was born into childrens television. "Pee-Wee's Playhouse". This series, starring host Pee-Wee Herman (Paul Reubens) used animation, puppets, and vintage cartoons to entertain and educate its audience. Between Pee-Wee Herman and his extraordinary playhouse, children were given the opportunity to let their imaginations go crazy. The "playhouse" had no permanent residents, that is, besides the furnishings. Not ordinary furnishings, you see, Pee-Wee's furnishings could move, talk, dance, and sing. These "characters" could be seen at the playhouse on a regular basis. Some of the favorites were: Globey, a talking globe who would show Pee-Wee the countries that his pen-pal's letters came from; Magic Screen, a toy of Pee-Wee's that enabled him to actually get

Native American Essay -- essays research papers

From as early as the time of the early European settlers, Native Americans have suffered tremendously. Native Americans during the time of the early settlers where treated very badly. Europeans did what they wanted with the Native Americans, and when a group of Native Americans would stand up for themselves, the European would quickly put them down. The Native Americans bow and arrows where no match for the Europeans guns and cannon balls. When the Europeans guns didn’t work for the Europeans, the disease they bought killed the Native Americans even more effectively. In a poem by Louise Enrich called Dear John Wayne a line from a cowboy and Indian movie states the position of many European settlers in the Americas "Everything we see belongs to us". Native Americans did not like the way they were being treated. Every generation that passes, there would be fewer and fewer Native Americans around the Americas. Native Americans were dying like flies flying around bug spray mist. If it were not a war (The French and Indian war) that were killing them off it would be European disease (Cow and Small pox). The Native Americans saw what the Europeans were doing to their lives, they wanted their old way of life, and they wanted the Europeans to go away. In the movie Smoke Signals a line that was said by a character called Arnold Joseph represents the feelings of the Native Americans "Poof! The white people are gone". The Eur...

The Women in Dracula Essay -- European Literature Bram Stoker Vampires

The Women of Dracula Throughout the book Dracula, the author, Bram Stoker, portrays many different aspects of women's roles in the 19th century. Since this novel was published many films have been created based on Stoker's story line. Nosferatu, a silent film, depicts the women of the story, other than Mina, as minimal characters. The movie Dracula, filmed in the 1930's, stays very true to the novel, with only minor changes to the characters and plot. All three of the works depict the same women differently, thus changing the complete literary artistic nature of each piece. Mina is the main female character in the novel Dracula. She is the typical Victorian woman--caring, compassionate and completely devoted toward their loved ones (To The Life of the Victorian Women). She is Jonathan Harker's fiancà ©e and later wife, and is faithful to him throughout the entire novel. When Jonathan first meets Dracula, he becomes very ill. Mina quickly runs to his aid. She becomes completely consumed in figuring out why her husband is so terribly sick. She is intensely devoted to him and does not give up until Jonathan is nursed back to good health. In the novel, after Dracula pursues and kills her best friend Lucy, she joins the team of men that are trying to put an end to him. Dracula starts pursuing Mina, and decides to make her his slave. When Dr. Seward saw Mina after her encounter with Dracula, he was very concerned, stating, "When Mrs. Harker came in to see me this afternoon she wasn't the same; it was like tea after the teapot had been watered" (Stoker 240). The search party decides to keep Mina out of the group, so Dracula cannot read her mind and figure out their plan. Mina, putting the search party before he... ... of women. However, in the silent film Nosferatu, the women have more miniscule roles. The movie Dracula shows most of the same aspects that Stoker uses in his novel portray the women characters. While all three of these texts have the same main characters, they show how even the smallest detail can change the entire perception of a character. Works Cited Dracula. Dir. Tod Browning. Perf. Bela Lugosi, David Manners, Helen Chandler, and Dwight Frye. 1931.Videocassette. MCA Home Video, 1984. Nosferatu. Dir F.W. Murnau. Perf. Max Schreck andAlexander Granach. 1922. Videocassette. Crown Movie Classics, n.d. Stoker, Bram. Dracula. Mineola, N.Y.: Dover, 2003. "To The Life of the Victorian Woman." Life of Women. 10 Feb. 2006 http://www.victoriaspast.com/Lifeof VictorianWoman/LifeofVictorianWoman.html.

Biblical Accuracy

January 3, 2012/17 Rhetoric I Ask In Kennedy's inaugural address he pledges to help the people around the world who â€Å"struggle to break the bonds of misery. † He wishes to help these people because it is the right thing to do. This shows that there was much poverty around the world at the time. Even the rich needed help; Kennedy said, â€Å"If a free society cannot help the many who are poor, then it cannot save the few who are rich. † Kennedy also wanted to assure the survival and success of liberty. He wanted every nation to know that America would do anything to preserve and spread liberty. In his inaugural address, Kennedy uses the oxymoron â€Å"peaceful revolution. † He was referring to the peace he wanted to maintain with Mexico. Likewise Kennedy wanted to pursue and attain world peace. In his 1961 inaugural speech, Kennedy states numerous times the achievement of world peace. He understood that peace would be difficult to accomplish. Therefore he made a request to the enemy to begin anew a quest for peace. He states that the only way to achieve peace would be to have â€Å"arms sufficient beyond doubt† because only then will they be certain to never be used on each other. Yet peace is a distant dream because both sides are frantic to not be outdone by the opposing force. Which goes back to what Kennedy said, â€Å"let us begin anew. † A way to achieve harmony is to â€Å"let us never negotiate out of fear, but let us never fear to negotiate. † Another way to attain serenity according to Kennedy, is to have both sides explore what will unite them instead of dwelling on what separates them. Lastly, a way to unite the world would be to explore the endless wonders of science together. Kennedy explains this specific road to tranquility by using parallelism. Kennedy's words on obtaining peace suggest that a war, the cold war precisely, was occurring. John F. Kennedy is considered to be one of America's greatest presidents. It's not hard to see why with his elaborate, inspirational speeches. Kennedy loved America and wanted the best for her, peace, freedom, unity, and liberty. It was JFK that said these motivational words, â€Å"United, there is little we cannot do†¦ Divided there is little we can do. â€Å"